When an application fails to register a menu shortcut, you can add one manually by creating a file in /home/<username>/.local/share/applications/

Below is an example of a shortcut to robomongo.

robomongo.desktop

    #!/usr/bin/env xdg-open
    [Desktop Entry]
    Version=1.0
    Terminal=false
    Type=Application
    Name=robomongo
    Exec=/opt/robomongo/bin/robomongo
    Icon=office-database
    Categories=Development

I typically identify available icon names by right-clicking a launcher item and checking what icons are available to change to.